Today’s constantly evolving business scenario is characterized by digital disruption and evolving consumer aspirations. At such times of cut-throat competition, true transformation is not gauged by short-lived fads or new gadgets. Rather, it is characterized by the extent of human touch-on people, customers, and society at large. At the juncture of innovation, compassion, and strategic vision is Dr. Jaslyin Qiyu, a leader whose odyssey embodies this ethos.
The Ascension of a Pathbreaking Visionary
The rise of Dr. Jaslyin to the top of the marketing and communications world is a story of the strength of good leadership, unwavering curiosity, and an abiding passion for purpose. With her role as Founder and Managing Director of Mad About Marketing Consulting, she has emerged as a trusted advisor, mentor, and thought leader in Asia Pacific. Her two-decade, multi-organization career is typified by a unique combination of strategic acumen, people leadership, and a steadfast commitment to transformation with purpose.
Foundations of Leadership: Four Pillars of Transformation
Dr. Jaslyin’s leadership philosophy rests on four interrelated pillars that inform every project she works on:
- Transformational Commitment: Real change is a journey, not an overnight solution. Dr. Jaslyin believes that perseverance on the path-even if it is unclear or difficult-is necessary for lasting influence.
- Sense and Results: All change must be sensible for the company, customers, and employees. Goals are never random; they are based on logical, measurable value.
- Customer Centricity: The customer is at the center of all initiatives. Dr. Jaslyin makes sure that transformation benefits not only the bottom line, but also the changing needs of the people the company is in business to serve.
- Empathy: Acknowledging the people aspect of change, she focuses on transparent communication and care for those impacted, promoting acceptance and participation. These pillars are not abstract concepts; they are living values that underlie every choice, from big strategic shifts to everyday interactions, and have become the foundation of her reputation as a change leader.
Redefining Marketing’s Relationship with Technology
The digital revolution has irreversibly changed the role of marketing in organizations. No longer simply end-users, marketing departments are now required to become active shapers of the technology that drives their businesses and customer experiences. Dr. Jaslyin was a leading voice in this change, believing that marketing leaders should become empowered users and positive thinkers who assess technology not for its newness, but for its capability to fix actual issues and improve experiences.
She shares a turning point in a massive content management platform migration in an earlier corporate position. Confronted with the dilemma of a speedy “lift and shift” versus a full content rehaul, Dr. Jaslyin and her team took the more difficult route. Through internal pushback and stringent deadlines, she facilitated her team’s vision, giving them the freedom to drive stakeholder discussions and establish credibility. Her steadfast determination, even in the midst of executive procrastination, sent a strong message-showing that effective leadership is about persevering, driven by reason and compassion.
The emergence of generative AI and AI agents has further catalyzed this trend. Dr. Jaslyin is unyielding in her conviction that marketing leaders need to remain up-to-date with tools available, their use cases, and their ethical limits. She underscores that technology adoption should always be purpose-driven with an emphasis on addressing certain problems and improving employee and customer experiences.
Purpose-Driven Innovation: Asking the Right Questions
To Dr. Jaslyin, innovation is never a goal in and of itself. She always circles back to basics:
- Where are our greatest pain points and gaps?
- Why have some processes never changed?
- What are the obstacles holding back other approaches?
- How do we sequence changes based on a total cost-benefit-effort calculation?
By engaging stakeholders upfront, she makes sure that people impacted by change feel heard, engaged, and responsible. Not only does this build trust, but it also turns would-be resisters into active change champions.
Her “shared responsibility change management framework” institutionalizes this philosophy through a focus on joint solutioning and interim actions to assure business continuity throughout the transition. The outcome is a process of change that is not only effective but also humane.
Human-Centered Design: Empathy in Action
Dr. Jaslyin’s transformational methodology has its foundation in human-centered design. She feels that teams need to own the strategic justification for change and recognize that transformation is not done for the sake of transformation itself, but to generate concrete value for employees and customers.
Her compassion knows no professional limits. Blunt about her own times of second-guessing, Dr. Jaslyin attributes her way through uncertainty to her husband-a “tech and data expert.” This openness, she explains, has proved an effective weapon in supporting others. By speaking freely about her own self-doubt, she invites peers and mentees to overcome their own doubts and grab opportunities that might otherwise slip away.
She frequently looks back on periods in her professional life when she turned down offers or opportunities because she didn’t feel “ready yet“-choices she now see as lost chances. Now, she advises others to “go for it and don’t overthink,” and to overcome self-doubt to enable them to grow.
Promoting Diversity and Cognitive Inclusion
Dr. Jaslyin’s dedication to diversity extends beyond conventional measures. She values cognitive diversity-the range of experience, point of view, and problem-solving style-rather than superficial attributes like gender, age, or ethnicity. Shared core values such as integrity, passion, and empathy take precedence.
Her fractional talent pool embodies this philosophy, tapping into a broad range of industries and experiences. Diversity for diversity’s sake is not the goal, but rather a vehicle to more profound, more innovative solutions for clients. Dr. Jaslyin’s gaze is always on human impact-how decisions impact employees and customers, how innovations answer their questions, and what implementation strategies look like.
Mad About Marketing Consulting: A Vision Realized
Established in Singapore, Mad About Marketing Consulting is the reflection of Dr. Jaslyin’s dream for a new type of consultancy-one that is strategic and practical, advisor and partner. The company works with a wide range of clients, from agile startups to corporate companies, with services ranging across:
- Marketing transformation
- Go-to-market and market expansion strategies
- Brand building and content strategy
- Customer experience management
- Change management
- MarTech and digital channel optimization
- Crisis communications and leadership development
What distinguishes Mad About Marketing Consulting is its integrated approach. Dr. Jaslyin makes sure that people, processes, and platforms are integrated so that clients may realize sustainable business goals. The consultancy’s dual function-as both strategic advisor and outsourced marketing function-enables it to impart both vision and implementation.
Achievements and Industry Recognition
Dr. Jaslyin’s accomplishments have not escaped notice. Her distinctions include:
- Global 200 Power Leaders in Marketing & Communications 2024 by White Page International (Dubai)
- Woman Leader of the Year in Professional Services 2024 at the Asian-African Economic Forum (Bangkok)
- Top 50 Global Inspirational Women to Look Out For in 2025 by Titanium Magazine and Prodigy
- Best B2C & B2B Marketing Consultancy 2024 – Singapore at the Corporate Excellence Awards
- Awarded the honorary degree Doctor of Professional Studies (D.P.S.) in Marketing by Azteca University, in recognition of her contribution to the industry
A Unique Approach: Methodology and Mindset
Dr. Jaslyin’s consulting process is characterized by:
- Emotional Intelligence: For both clients and customers, to make sure that solutions are rooted in actual needs.
- Data-Driven Insights: Using analytics to guide strategy and measure results.
- Business Transformation Integration: Looking at marketing not as a standalone function, but as a force for organizational transformation.
- Sustainable Outcomes: Prioritizing long-term value over superficial achievements. Her insider knowledge of operational, people, and process issues enables her to bring individually crafted solutions that mature as her clients’ requirements change. She is recognized for her skill in demystifying when to optimize speed over depth, yet always with regard to the human effect.
Mentorship and Industry Influence
Outside of her consulting, Dr. Jaslyin is an avid mentor and advisor. She sits on advisory boards for customer experience and digital conferences and is a highly sought-after keynote speaker at industry conferences. Her dedication to mentoring the next generation of marketing leaders is further demonstrated through her position as an alumni mentor for her master’s university, where she provides mentoring and support to students and professionals at every level of their careers.
Dr. Jaslyin’s philosophy of mentorship is straightforward yet deep: pay it forward. She is never reluctant to offer guidance, a listening ear, or merely be a sounding board for those making key choices. Her highest hope is that the people she has mentored recall the constructive influence-whether revolutionary or incremental-she has made on their lives.
Academic and Professional Credentials
Dr. Jaslyin’s academic credentials speak to her dedication to lifelong learning:
- Masters in Management (University College Dublin)
- Bachelors in Marketing & Communications (Upper Iowa University)
- Postgraduate Certification in Digital Business Strategy and Artificial Intelligence (MIT Sloan School of Management)
- Honorary Doctorate in Marketing (Azteca University)
These qualifications, along with her long years of industry experience, make her a thought leader at the intersection of marketing, technology, and organizational change.
The Human Impact: Legacy and Aspiration
True leadership, for Dr. Jaslyin, is not a matter of personal accomplishment but the positive, long-lasting influence on others. She keeps tabs on success in terms of her team’s growth, her clients’ transformation, and the ripple effect of mentoring.
Looking back on her journey, Dr. Jaslyin frequently tells her younger self-and protégés to “go for it and don’t overthink.” She motivates others to push back against self-doubt, be open to possibility, and be mindful of the human aspect of what they do.
She is deeply thankful to the mentors who have influenced her leadership philosophy-both those who exhibited behaviors she wanted to emulate and those who exhibited methods she vowed not to repeat. This appreciation spurs her commitment to mentorship so that she is always available to guide those who want to be mentored, irrespective of their career level.
Shaping the Future of Marketing
Dr. Jaslyin is the typical contemporary marketing leader: strategic, caring, and relentlessly committed to delivering value. Through Mad About Marketing Consulting, she continues to forge the future of marketing in Asia Pacific, enabling businesses to adapt, transform, and grow in a constantly shifting digital environment. Her legacy lies not just in the strategies she crafts or the accolades she wins, but in the lives she touches and the leaders she inspires.
In a world in which change is the lone constant, Dr. Jaslyin serves as a shining example of purpose-driven leadership-a reminder to us all that transformation, at its heart, is an intensely human pursuit. Her tale is one of strength, conviction, and compassion-a testament to the timeless power of empathy in the driver’s seat.
