
UAE and Elon Musk Collaborate on Revolutionary Dubai Loop Project
Prime Highlights: The UAE partners with Elon Musk for the development of the innovative Dubai Loop project, aimed at transforming urban transportation. The project will feature high-speed tunnels connecting key

Deloitte Launches AI Services in Saudi Arabia to Accelerate Digital Transformation
Prime Highlights: Deloitte aims to double its growth in Saudi Arabia over the next three years, with a focus on revenue expansion and strategic partnerships. Deloitte recently inaugurated its new

GCC Grocery Market Shifts Towards Value-Centric Retail Strategies: A New Era of Consumer Priorities
Prime Highlights: The GCC grocery market is increasingly focusing on affordability, with consumers prioritizing price and promotions when selecting retailers. Over 50% of Saudi households experienced income fluctuations in 2024,

GCC Equity Markets Record Strong Performance in January
Prime Highlights: GCC equity markets showed robust growth in January, with Kuwait’s All Share Index leading at a 5.7% gain, followed by Saudi Arabia’s 3.1% increase. The S&P GCC Composite

Middle East Air Cargo Demand Grows 13% in 2024
Prime Highlights: Middle Eastern carriers saw a 13% increase in air cargo demand in 2024, driven by e-commerce and ocean freight restrictions. The growth aligns with Saudi Arabia's National Aviation

Saudi Telecom Firm stc Secures $8.7 Billion Contract for Telecommunications Infrastructure
Prime Highlights: The deal spans 18 months for preparation and execution, followed by 15 years of operational management. Revenue from the contract will be recognized in stc’s financial statements starting

Dr. Khadija Toubi: A Pioneer in Digital Transformation in the age of Artificial Intelligence
In this modern age of technological advancement and innovation, businesses are witnessing a paradigm shift owing to the increasing use of artificial intelligence (AI). Businesses in the digital era are

Dr. Nishtha Tyagi Pachouri: The Future of AI-Driven Marketing
Artificial intelligence (AI) is revolutionizing the marketing landscape, offering unprecedented opportunities for businesses to engage with consumers in more personalized and data-driven ways. At the forefront of this transformation is

Dr. Emmanuel Manyonganise: A Visionary Leader in Customer Experience and Digital Transformation
Dr. Emmanuel Manyonganise is a recognized Experience Executive and Thought Leader with over 20 years of rich and global experience. He currently works at Bank Albilad in Riyadh, Saudi Arabia.

ZIAD C. EL RAYES: Remarkable Leadership Journey
Ziad C. El Rayes’ journey is a testament to his dedication, strategic thinking, and innovative approach. His career has been marked by continuous learning and adaptation, allowing him to excel

The world of HR outsourcing and payroll management is rapidly evolving, requiring leaders with strategic vision, adaptability, and a strong commitment to innovation. Mayada Maged, Managing Partner at Staff Arabia,